Greenwashers Beware

Long time readers of our blog will know one of my first posts was on the topic of eco-fatigue amongst the media and consumers. Six months later it looks like the issue has found a larger mouthpiece and worse still with rather sharp teeth.
Flicking through today’s Sydney Morning Herald you’d be remiss not to [...]

Are we Aussies bad sports?

So Beijing comes to a close, and I for one heave a sigh of relief. Don’t get me wrong, there’s nothing I like more than watching the world’s fittest fight it out for glory, however with a team of public relations gurus behind me trying to sell their stories in, it’s been tough going for the [...]

human interest chapter 2

In a follow on from yesterdays post, I’m interested to see – as well as saddened – the story of Colin the baby humpback whale. Although sadly Colin’s future is far from bright, it is interesting to note that the focus of the media here in Sydney has been overwhelming in it’s intensity on the [...]

Hooked on the ‘Feel Good Factor’

While there has been no shortage of jubilant moments from the Beijing Olympics over the last fortnight but in reality tying to sell a good news story is more often like trying to sell ice to Eskimos. I’ve lost track of the number of clients we’ve counselled on this very issue.
We sometimes are all too [...]

When the going gets tough the tough go on staycation

This week the Tourism Forecasting Committee released figures show just how bad the situation is for tourism as one of our biggest industries. The Committee sees tourism flat for the next year at least as the economic downturn and fuel prices start to sting the holiday savings account. It’s a trend echoed in other major [...]

Ouch, ticket giveaway turns nasty for NAB

The National Australia Bank, a big easy target when you’ve got an axe to grind, has found itself in the centre of another controversy. This time it’s courtesy of their PR agency Cox+Inall who attempted to harness the social media space to promote free ticket giveaways on behalf of the bank in Melbourne. This happened [...]